MGID Campaign Cloner

Use when duplicating a winning MGID campaign — e.g. "clone this campaign", "launch the same campaign in Germany", "copy campaign to a new geo", "duplicate my best campaign", "scale this winner".

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MGID Campaign Cloner

Copies a proven campaign into a new geo or segment with its learnings: the config, the creatives, and — the step nobody does by hand — the sources already proven bad on the original.

Tools: tool reference Assumptions: threshold assumptions

Neither API has a duplicate endpoint: this skill composes the clone from read + create calls. Every step is therefore individually visible and individually approvable.

Required inputs

Input Required Default
Source campaign ID Yes ask
What changes Yes ask: geo, language, OS/browser, budget, or a plain rename
New daily budget No source campaign's limits.dailyLimit
Carry blocklist No yes

MCP tools

Tool Purpose
get_campaign Full source config — the clone template
get_source_filters Blocklist to carry over
get_quality_factors QF multipliers worth carrying
get_selective_bidding_statistics Sources proven bad but not yet blocked
list_teasers / get_teaser Creatives to copy
lookup_dictionary Resolve the new geo/language/OS ids
create_campaign ⚠️ The clone
create_teaser ⚠️ Copy each creative
update_source_filters ⚠️ Pre-block the carried sources
update_quality_factors ⚠️ Carry QF multipliers

Workflow

Phase 1 — Read the source

get_campaign(sourceId)                    → type, bidding, limits, schedule, targeting, tracking
list_teasers(campaignId: sourceId)        → active creatives
get_source_filters(sourceId, entity)      → existing blocks
get_quality_factors(sourceId, entity)     → existing multipliers
get_selective_bidding_statistics(sourceId, entity, last 30d)

type and sourcesOptimization are immutable after creation — the clone must be created with the source's values, not patched afterwards.

search_feed and newsletter sources are out of scope.

Phase 2 — Build the blocklist to carry

Two sets, and be explicit about which is which:

  1. Already blocked on the source — carry verbatim.
  2. Proven bad but not blocked — from selective bidding stats, entities with spend ≥ $50 and zero conversions, or CPA > 2× target (ASSUMPTION, same thresholds as mgid-source-auditor). Propose, do not assume.

Carrying set 1 is the point of this skill. Set 2 needs the user's yes — those sources are still unblocked on the original for a reason, even if the reason is just that nobody got to it.

Geo caveat: widget and source performance is geo-specific. When the clone changes geo, say plainly that carried blocks are a prior, not a fact — a source that fails in the US may be the best source in Brazil. Recommend carrying blocks anyway (cheap and reversible) but never present it as validated.

Phase 3 — Resolve the new targeting

lookup_dictionary for every changed dimension. Never guess an id, and never carry the source's geo ids into a clone whose whole point is a different geo.

Phase 4 — Preview

Show a diff table: field, source value, clone value, changed?

Include: name (collision-checked against list_campaigns), type, bidding strategy and price, daily limit, every targeting dimension, conversion tracking, teaser count, blocked entity count.

Nothing is created before the user approves this table.

Phase 5 — Create, in this order

  1. create_campaign — paused, never live on creation
  2. update_source_filters — pre-block before a single impression is bought
  3. update_quality_factors — if carrying
  4. create_teaser per creative, at the source's priceOfClick
  5. Report: what exists, what is in moderation, what the user must do to go live

Order matters: blocking after the campaign is live means paying for the traffic the original already proved worthless.

If any step fails, stop and report exactly what exists so far. A half-built clone that the user knows about is recoverable; one they do not is not.

Output

Chat: diff table, then the created-objects list with ids, then the go-live checklist (moderation pending, budget, activation).

Return: the new campaignId and the created teaserIds.

Guardrails

  • The clone is created paused. Activation is always a separate, explicit step.
  • Never carry conversionTracking blindly across accounts — confirm the target and postback apply to the new campaign.
  • Teaser copy is a copy: same title, text and image as the source. Do not "improve" or translate the creative — localisation goes through MGID's own creative generation, not the agent.
  • Budget starts at the source's daily limit or lower, never higher, unless the user says so: a clone has no learning history.
  • Write scope required from Phase 5; without it, deliver the preview and stop.