What these are
Each skill below is a playbook an AI agent follows against this server's tools: which tools to call, in what order, and with which guardrails. They are served to every connected MCP client as prompts, so a client always gets the version that matches the running tool surface — nothing to install.
Not connected yet? Start on the server page. Every skill defaults to simulation: it proposes changes and waits for your approval before anything is written.
Numeric thresholds in these playbooks are unvalidated defaults — see the threshold assumptions before you act on them.
Skills
Use when the advertiser asks to optimize, simulate, preview, or plan MGID changes across campaigns — e.g. "optimize my account", "what should I change", "simulate budget moves", "preview source blocks", "build an optimization plan".
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Use when moving or rebalancing MGID daily budget between campaigns — e.g. "reallocate budget", "campaign is capped but performing", "shift budget from B to A", "under-spending donor".
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Use when duplicating a winning MGID campaign — e.g. "clone this campaign", "launch the same campaign in Germany", "copy campaign to a new geo", "duplicate my best campaign", "scale this winner".
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Use when launching or setting up a new MGID campaign — e.g. "launch campaign", "go-live checklist", "create product campaign", "what's missing before live".
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Use when MGID teasers show fatigue — e.g. "creative fatigue", "CTR dropped", "pause underperforming ads", "which teasers to refresh", "tired creatives".
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Use when MGID teasers are rejected or stuck in moderation — e.g. "why was my ad rejected", "teasers not running", "moderation declined", "fix rejected creatives", "how many ads are blocked".
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Use when performance moved and nobody knows why — e.g. "why did CPA jump yesterday", "spend dropped", "conversions fell off a cliff", "what changed", "CTR is down since Friday".
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Use when auditing MGID sources, widgets, or push providers — e.g. "audit sources", "block bad placements", "lower CPC multiplier", "selective bidding review".
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Use when checking MGID conversion tracking health, diagnosing zero conversions with spend, or before running optimization — e.g. "is tracking working", "why no conversions", "tracking health check", "can we optimize".
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