MGID Campaign Launch Builder

Use when launching or setting up a new MGID campaign — e.g. "launch campaign", "go-live checklist", "create product campaign", "what's missing before live".

raw markdown · all skills

MGID Campaign Launch Builder

Checklist workflow for new campaigns — not part of simulator merge unless user asks for setup + optimize together.

Tools: tool reference

Required inputs

Collect via conversation: campaign type, goal, geo/targeting, daily budget, bidding (CPC vs CPA + target), landing URL, ≥ 2 teasers planned.

search_feed and newsletter campaigns are out of scope — see the campaign-type table in tool reference.

MCP tools

Read

Tool Purpose
get_account Balance/credit
list_campaigns Name collision check
get_campaign Validate draft after create
lookup_dictionary Resolve geo / OS / browser / language ids for targeting
list_teasers Teaser count + status + rejection reasons
list_conversion_targets Targets exist at account level

Write (approval required, write scope)

Tool Step
create_campaign Create the campaign with targeting, schedule, limits, conversion tracking
update_campaign Edit limits, bidding, targeting after creation
create_conversion_target Add the account-level postback/event/url target when missing
create_teaser Add creatives (hosted imageLink + landing url)
set_campaign_status Activate when the checklist passes
set_teaser_status Pause/unpause — not moderation

type, showName and sourcesOptimization are fixed at creation — get them right in create_campaign rather than planning to patch them later.

Creative assets are not produced here: images come from MGID Media Gallery and copy from MGID's own generation, never from the agent. There is no send-to-moderation tool — moderation starts when the teaser is created, and its verdict is read back from list_teasers.

Checklist sections

  1. Account readiness (balance, campaign type supported)
  2. Campaign config (budget, bidding, targeting) — create_campaign
  3. Tracking (conversionTracking on campaign + targets list)
  4. Creatives (≥ 2 teasers via create_teaser; assets prepared in MGID)
  5. Moderation (submitted on create — poll list_teasers for the verdict)
  6. Go-live (set_campaign_status: active when everything above passes)

Tracking: reuse logic from mgid-tracking-health-monitor but do not require "test conversion via API" — ask user to confirm manually.

Output

Chat: pass/fail checklist + blocking issues + next steps.

Optional LaunchReport JSON file.

Guardrails

  • Never activate with zero teasers
  • Never activate conversion campaigns without tracking configured
  • All writes need explicit approval
  • Never write ad copy — creative text and images come from MGID's own generators

Push campaigns: note provider selective bidding (entity: providers) in checklist.